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Culture mediums Morph: PicLens

Abbey Klaassen

Promulgated:

Novel House of York (Byword.com) — Every hebdomad Ad Age Digital’s Culture mediums Morph looks at how rising engineering is modifying the fashion consumers get their info and media society and advertisers show their messages. This hebdomad: PicLens.

WHAT IT IS: A card that users set up on their net web browsers (it’s an advocated add-on in Firefox 3) — to reconfigure the manner images are demonstrated on the web. Static, 2-D images get a more 3-D, iPhone-like interface.

HOW IT Plant: Download the PicLens plug-in, then visit one of the land sites it qualifies — Google Mental image Search, Flickr, Facebook’s photograph site or YouTube’s picture search. When you’re on a land site that is PicLens enabled, a little ikon will show up in the instrument bar. When snapped, the page’s subject matter follows the PicLens interface. Leted go of in Jan, PicLens has 7.5 000 000 downloads and 2 000 000 fighting users, 40% of that are in the U.S.

WHO’S Slow IT: PicLens is made by a fellowship named Cooliris, that makes engineering that lives on top of web browsers and lets citizenry to surfboard the web in dissimilar shipways. “We want to be the interface to the web,” expressed Shashi Seth, former Google search merchandise managing director and head of monetisation for YouTube, who was late conveyed on to assist figure extinct its business model. Cooliris is funded by Silicon Vale unshakable Kleiner Perkins Caufield & Byers.

THE Selling FACTOR: That business model Mr. Seth is making up? Advertisement, natch. He conceives the land site will be outstanding for brand advertisers who desire fertile web originative, and a particular boon for fashion and sumptuousness brands that have shunned the web because it makes not match the ocular ginmill set by mags. “The experience is not unalike to toss through a Style or GQ where subject matter and advert feel like,” he expressed.

Some other business model the fellowship is depositting on is mercantilism and improving the shopping experience online — fashioning it, Mr. Seth emphasised, as productive as the in store experience or a glossy catalog. Already it has done work to enable some Virago.com pages.

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